He won’t stop – that’s the literal translation of ’Aagadu’, the title of a Telugu movie that released last weekend.
True to its name, the movie was unstoppable at the box office, netting close to a million dollars on the day of its release in the US. An unprecedented number for an Indian film, leave alone a Telugu film. I was constantly bombarded by Whatsapp updates from my friends in the US who flocked to the screens in droves as if their lives depended on this movie.
Closer home, the story was no different - despite negative reviews from critics and 140 character experts on Twitter, the film marched on triumphantly.
I watched the movie in a Delhi NCR multiplex which was packed to the brim - a rarity in this part of the country.
Craze for the movie wasn’t surprising. Aagadu is after-all a big budget movie made by a popular director with a successful track record starring one of the most charismatic heroes of South India - Mahesh Babu - the central reason for the all-round mania over the film.
However, while watching the film I realized something very strange. Something that changed my whole perception of going to the movies…more so…big budget movies starring the likes of a Salman Khan, SRK, Rajinikanth, Pawan Kalyan, Mahesh Babu, Vijay, Ajith, Surya, etc.
Apart from their usual charisma to pull the crowds, I realized that their movies have a divine supernatural force that we are yet to fathom.
This blog post is my attempt to capture that force. Once you read it, let me know what you think. Because I feel I might not be the only one who feels this way. Here it goes…